The Effectiveness of Entrepreneurship Education and Digital Literacy on Online Business Success with Entrepreneurial Mindset as A Moderating Variable (Study at Madrasah Aliyah in Mojokerto District)

Ria Indra  Novita; Ludi Wishnu  Wardana; Agus  Sumanto

doi:10.55927/jeda.v2i4.6875

Authors

Ria Indra Novita Faculty of Economics and Business, Universitas Negeri Malang
Ludi Wishnu Wardana Faculty of Economics and Business, Universitas Negeri Malang
Agus Sumanto Faculty of Economics and Business, Universitas Negeri Malang

DOI:

https://doi.org/10.55927/jeda.v2i4.6875

Keywords:

Entrepreneurship Education, Digital Literacy, Entrepreneurial Mindset, Online Business Success

Abstract

Digital literacy is the ability to read, write and save digital text/content in digital format. Digitalization involves many changes and affects entrepreneurs and businesses. This study uses several methods using partial least squares linear regression (PLS-SEM) to estimate and confirm the given hypotheses. This study used Google Forms to collect data on Madrasah Aliyah students in Mojokerto regency. The respondents to this study are 356 respondents from three schools targeted for the study. The results show that digital culture cannot explain the success of online businesses. However, the study of entrepreneurship can explain how to do business and how to do business online. Furthermore, if business training and digital literacy support entrepreneurship as a medium, it will have a greater impact on online commerce.

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