Determining Online Business Readiness Among Vocational School Students Throughout Banyuwangi

Lailatul  Rohmah; Puji  Handayati; Ludi Wishnu  Wardana

doi:10.55927/jeda.v2i4.6933

Authors

Lailatul Rohmah Master of Business Education and Management, Faculty of Economics and Business, Universitas Negeri Malang
Puji Handayati Master of Business Education and Management, Faculty of Economics and Business, Universitas Negeri Malang
Ludi Wishnu Wardana Master of Business Education and Management, Faculty of Economics and Business, Universitas Negeri Malang

DOI:

https://doi.org/10.55927/jeda.v2i4.6933

Keywords:

Digital Marketing Literacy, Entrepreneurship Education, Entrepreneurial Attitude, Online Business Readiness

Abstract

In the digitalized Society 5.0 era, online businesses, particularly in Indonesia, have flourished with rapid technological changes. This research investigates the impact of entrepreneurship education and digital marketing literacy on the entrepreneurial attitudes of Vocational High School students in Banyuwangi, Indonesia, utilizing the Theory of Planned Behavior. Implications include significant contributions to SMK entrepreneurship education curriculum development and insights into factors influencing students' readiness for online businesses. Anticipated outcomes involve SMK students evolving into successful online entrepreneurs, contributing to local economic development. This quantitative study used Structural Equation Modeling based on Partial Least Square variance, employing Smart PLS 3.3 for analysis. Effective entrepreneurship education enhances preparedness and contributes to a robust entrepreneurial attitude. In summary, digital marketing literacy and entrepreneurship education complement each other, with students' attitudes linking the quality of both to their readiness for online businesses.

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