The Influence of Social Media on the Effectiveness of Wardah Cosmetic Product Promotions

Vera  Maria; Nadzwa  Safana; Septi  Andrayani; Septi  Azahra

doi:10.55927/marcopolo.v2i6.9876

Authors

Vera Maria Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa
Nadzwa Safana Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa
Septi Andrayani Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa
Septi Azahra Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.55927/marcopolo.v2i6.9876

Keywords:

Wardah, Promotion, Social Media, Sales

Abstract

This research aims to determine the effectiveness of Wardah product promotion through social media in increasing product sales. Social media makes it easy for a brand to promote and sell its products in a wide range, one of which is the local brand Wardah which is known as "halal cosmetics". From various social media, Wardah also utilizes e-commerce sites or known as online shops in selling its products. This research also discusses how Wardah is able to compete with other big brands. The method used in this research is a descriptive qualitative method. The author collects data by observing the object and conducting a literature study of previous research.

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