The Influence of Shopee Live Promotional Media on Product Purchase Decisions

Vera  Maria; Narita Maulidya  Putri; Zahwa Farellia Nindia  Putri

doi:10.55927/marcopolo.v2i6.9888

Authors

Vera Maria Fakultas Ekonomi dan Bisnis Universitas Sultan Ageng Tirtayasa
Narita Maulidya Putri Fakultas Ekonomi dan Bisnis Universitas Sultan Ageng Tirtayasa
Zahwa Farellia Nindia Putri Fakultas Ekonomi dan Bisnis Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.55927/marcopolo.v2i6.9888

Keywords:

Streaming Media, Promotion, Interaction, Opinion, Client

Abstract

The purpose of this research is to analyze purchasing decisions using promotional media conducted through the online marketplace platform Shopee Live or streaming, which allows sellers and consumers to interact in real time. This research also discusses consumer behavior in relation to purchasing decisions.

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References

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