The Strategic Role of the HR Department in Increasing the Company's Competitive Advantage (Case Study of Madura Batik Jokotole Collection)

Sabna Tunnabila; Makkiyah; Mohammad Maksum; Iriani Ismail

doi:10.55927/modern.v2i6.6721

Authors

Sabna Tunnabila Universitas Trunojoyo Madura
Makkiyah Universitas Trunojoyo Madura
Mohammad Maksum Universitas Trunojoyo Madura
Iriani Ismail Universitas Trunojoyo Madura

DOI:

https://doi.org/10.55927/modern.v2i6.6721

Keywords:

HR Department Strategy, Competitive Advantage

Abstract

Excellence in competition is greatly influenced by human resource management strategies. By implementing appropriate human resource management strategies, it is hoped that companies can utilize the advantages of their human resources to support the achievement of competitive advantage. In the context of this phenomenon, the author feels interested in conducting research on the Jokotole Collcetion Madura batik company using a qualitative approach. The results of this research indicate that human resource management has a key role in linking company strategy with performance achievement, organizational culture development, innovation, and flexibility.

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