The Commercial Advertising Frequency on Television and the Role of Food Vlogger towards Economic Improvement during the Covid-19 Pandemic in Northern Bekasi

Authors

  • Andrian Universitas Bhayangkara Jakarta Raya
  • Haryudi Universitas Bhayangkara Jakarta Raya
  • Ria Lestari Pangastuti Universitas Kadiri

DOI:

https://doi.org/10.55927/eajmr.v1i11.1980

Keywords:

Commercial Advertising Frequency, Food Vlogger, Economic Improvement

Abstract

The research aims to know whether the small and middle business can struggle against the situation of Covid-19 pandemic in Northern Bekasi nowadays.  The research methodology used was descriptive quantitative and multiple linear regression analysis, and analyzed by SPSS version 22, covered Validity, Reliability, Normality, Multicolinierity, Heteroscedasticity, Hyphotesis, and Coefficient Determination Test. The results of this study are that Commercial Advertising Frequency on Television variable has a negative and no significant effect on Economic Improvement while the Role of Food Vlogger variable has a positive and significant effect on Economic Improvement. The uniqueness of this study is that Economic Improvement variable can be more affected by the Role of Food Vlogger variable of  4.7% than the other factors.

References

Arikunto, S. (2014). Prosedur Penelitian: Suatu Pendekatan Penelitian. Rineka Cipta.

Charles R. Berger, Michael E. Roloff, dan D. R. R.-E. (2014). Handbook Ilmu Komunikasi. Bandung: Nusamedia. Retrieved from https://opac.perpusnas.go.id/DetailOpac.aspx?id=1156259

Denis McQuail. (2011). Teori komunikasi massa (6th ed.). JAKARTA: Salemba humanika. Retrieved from http://inlislite.uin-suska.ac.id/opac/detail-opac?id=15505

Dian Budiargo. (2015). Berkomunikasi Ala Net Generation. JAKARTA: Elex Media Komputindo. Retrieved from https://openlibrary.telkomuniversity.ac.id/pustaka/100993/berkomunikasi-ala-net-generation.html

Ferdinand, P. D. A. (2016). Metode Penelitian Manajemen: Pedoman Penelitian untuk Skripsi, Tesis dan Disertasi Ilmu Manajemen. BP Undip 2.

Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23.

Jalaluddin Rahmat. (2018). Psikologi Komunikasi (Revisi). Bandung: Simbiosa Rekatama Media. Retrieved from https://openlibrary.telkomuniversity.ac.id/pustaka/148988/psikologi-komunikasi-edisi-revisi.html

Prof. Dr. H. Hafied Cangara, M. S. (2016). PENGANTTAR ILMU KOMUNIKASI (2nd ed.). JAKARTA: RajaGrafindo Persada. Retrieved from https://opac.perpusnas.go.id/DetailOpac.aspx?id=1135639

Rulli Nasrullah. (2015). Media sosial Perspektif Komunikasi ,Budaya, dan Sosioteknologi. Bandung: Simbiosa Rekatama Media. Retrieved from https://openlibrary.telkomuniversity.ac.id/pustaka/103810/media-sosial-perspektif-komunikasi-budaya-dan-sosioteknologi.html

Saifuddin Azwar. (2010). Sikap Manusia Teori dan Pengukurannya (2nd ed.). yogyakarta: Pustaka Pelajar. Retrieved from http://inlislite.uin-suska.ac.id/opac/detail-opac?id=14244

Sarwono, J., & Narimawati, U. (2020). Membuat Skripsi, Tesis, dan Disertasi dengan Partial Least Square SEM (PLS-SEM). CV ANDI OFFSET (Penerbit Andi).

Sugiyono. (2017). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, Kombinasi dan R&DSugiyono. (2017). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, Kombinasi dan R&D). In Metodelogi Penelitian.). In Metodelogi Penelitian.

Sumadiria, H., & Rema Karyanti, Imam Taufik, P. S. I. (2014). Jurnalistik Indonesia Menulis Berita Dan Feature Panduan Praktis Jurnalis Profesional (5th ed.). Bandung: Simbiosa Rekatama Media. Retrieved from https://inlis.kemenpppa.go.id/opac/detail-opac?id=2081

Sunyoto, D. 2016. (2016). Metodologi Penelitian Akuntansi. Bandung: PT Refika Aditama. Metodologi Penelitian Akuntansi. Bandung: PT Refika Aditama.

Thomas J. Johnson, B. K. K. (n.d.). Credibility of Social Network Sites for Political Information Among Politically Interested Internet Users. JOURNAL OF COMPUTER MEDIATED COMMUNICATION, 19(04), 957–974. https://doi.org/https://doi.org/10.1111/jcc4.12084

Wiradi, G., Vollenhoven, C. Van, Sofia, A., Soehadha, M., Silaen, S. dan W., Scott, J., … Ritzer, G. (2014). Metodologi Penelitian Sosial untuk Penulisan Skripsi dan Tesis. Jurnal Pemikiran Sosiologi.

Downloads

Published

2022-12-28

How to Cite

Andrian, Haryudi, & Ria Lestari Pangastuti. (2022). The Commercial Advertising Frequency on Television and the Role of Food Vlogger towards Economic Improvement during the Covid-19 Pandemic in Northern Bekasi. East Asian Journal of Multidisciplinary Research, 1(11), 2439–2454. https://doi.org/10.55927/eajmr.v1i11.1980

Issue

Vol. 1 No. 11 (2022): December 2022

Section

Articles

License

Copyright (c) 2022 Andrian, Haryudi, Ria Lestari Pangastuti

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Most read articles by the same author(s)