The Implementation of Product Quality, Pricing Strategy, and Strategic Location on Purchasing Intention at Matahari Department Store Metropolitan Mall in Bekasi

Authors

  • Rahmat Pramukti Universitas Bhayangkara Jakarta Raya
  • Yayan Hendayana Universitas Bhayangkara Jakarta Raya
  • Andrian Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.55927/eajmr.v2i6.3967

Keywords:

Product Quality, Pricing Strategy, Strategic Location, Purchasing Intention

Abstract

This study aims to determine the effect of product quality, pricing strategy and strategic location on purchasing intention at Matahari Department Store Metropolitan Mall Bekasi. This type of research is quantitative. The population in this study amounted to 85 people. Sampling technique using saturated sampling technique. The sample in this study amounted to 85 respondents. Data collection techniques by distributing questionnaires through Google Form. Hypothesis testing in this study using Multiple Linear Regression Analysis. The research subjects are consumers of this Department Store. The results of this study indicate that the independent variables of product quality, pricing strategy and strategic location have a significant effect on dependent variable of purchasing intention (Y).

References

Akhmad Rozaky Akbar & Suwitho, & Suwitho. (2019). Pengaruh Kualitas Produk, Harga Dan Strategi Promosi Terhadap Minat Beli. Jurnal Ilmu Dan Riset Manajemen, 8(11).

Andrian; Hadita; M.Fadhli Nursal; Jumawan. (2022). Manajemen Pemasaran. Rena Cipta Mandiri.

Anwar, Iful, & B. S. (2015). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian. Jurnal Ilmu Dan Riset Manajemen, 4, 1–15.

Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23. (Edisi 8). Semarang: Badan Penerbit Universitas Diponegoro.

Hair et al. (1998). Multivariate Data Analysis (Fifth Edit). Prentice Hall, Upper Saddle River.

Hermanto. (2019). Faktor Pelayanan, Kepuasan, dan Loyalitas Pelanggan. CV. Jakad Publishing.

Kotler, P. (2012). Kotler P. Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Educ Int. 2012. Pearson Education International.

Kotler, P., & Armstrong, G. (2010). Kotler & Armstrong, Principles of Marketing | Pearson. Pearson. https://www.pearson.com/us/higher-education/product/Kotler-Principles-of-Marketing-13th-Edition/9780136079415.html

Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). In Prentice Hall.

Kotler, P., & Keller, K. L. (2016). MarkKotler, P., & Keller, K. L. (2016). Marketing Management. Global Edition (Vol. 15E). In Global Edition.

Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa Berbasis Kompetensi. Salemba Empat.Jakarta.

Ningrum, P., & Indrajaya, I. (2018). Pengaruh Pendidikan, Penanaman Modal Asing , Dan Tenaga Kerja Terhadap Pertumbuhan Ekonomi Di Provinsi Bali. E-Jurnal EP Unud, 7(2), 230–259. https://doi.org/https://ojs.unud.ac.id/index.php/eep/article/view/37454/23313

Sugiyono. (2017). Pendekatan Kuantitatif, Kualitatif, Kombinasi, R&D dan Penelitian Evaluasi. In Metodelogi Penelitian.

Tjiptono, F. (2015). Strategi Pemasaran. CV.Andi Offet.

Downloads

Published

2023-06-29

How to Cite

Pramukti, R. ., Hendayana, Y. ., & Andrian. (2023). The Implementation of Product Quality, Pricing Strategy, and Strategic Location on Purchasing Intention at Matahari Department Store Metropolitan Mall in Bekasi. East Asian Journal of Multidisciplinary Research, 2(6), 2445–2460. https://doi.org/10.55927/eajmr.v2i6.3967

Issue

Vol. 2 No. 6 (2023): June 2023

Section

Articles

License

Copyright (c) 2023 Rahmat Pramukti, Yayan Hendayana, Andrian

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Most read articles by the same author(s)