The Effect of Price on Consumer Buying Interest Asik Creative Gresik East Java
DOI:
https://doi.org/10.55927/eajmr.v3i2.7657Keywords:
Price, Buying Interest, EffectAbstract
This study aims to determine the effect of price on consumer buying interest at Asik Creative in Gresik, East Java. This research was conducted quantitatively. The independent variable is price, and the dependent variable is consumer buying interest. The data collected in this study were collected through the distribution of questionnaires. Consumers who have used the services of Asik Creative are the subject of this study. The number of samples collected was 40 individual consumers who had experienced the experience of communicating with Asik Creative. The data analysis used is quantitative analysis in the first order, each indicator is tested for validity and reliability first and then tested for influence. The study resulted in a statement that price has a significant positive effect on consumer buying interest in Asik Creative. Based on the results of the analysis and discussion, it can be concluded that price has a positive and significant influence on consumer buying interest, which is indicated by a p-value that is smaller than the significant level of 5%.
References
Darda, Ahmad and Budiman Abdulah (2018). "The Effect of Price, Service Quality, and Promotion on Public Interest in Schooling at Smam Wanaraja". EKOBIS Journal: Business Economics & Management. Volume 8 Number 1.
Joel, Greg, James D.D Massie, Jantje L. Sepang. (2014). "The Effect of Motivation, Price Perception, and Product Quality on Consumer Purchase Interest in Yamaha Mio Brand Matic Motorbikes in Manado City". EMBA Journal Vol.2, No.3. page 1463-1472.
Maghfiroh, As'alul, Zainul Arifin, Sunarti. (2016). "The Effect of Brand Image on Purchase Intention and Purchase Decision (Survie on Business Administration Study Program Students in 2013/2014 Faculty of Administrative Sciences, Brawijaya University Malang Indosat Ooredoo Buyers)". Journal of Business Administration (JAB). Vol. 40, No. 1. pp 132 - 140.
Oriflame". Diponegoro Journal of Management. Vol. 1, No. 1. page 1 - 17.
Rachma, Anindya Andanawari. (2014). "The Effect of Price, Location, and Product Quality on Purchasing Decisions". Thesis. Economics and Business Study Program. Undergraduate Program. Diponegoro University. Semarang.
Satria, A. A. (2017). THE EFFECT OF PRICE, PROMOTION, AND PRODUCT QUALITY ON CONSUMER BUYING INTEREST IN THE A-36 COMPANY. Journal of Performance: Journal of Management and Business Start-ups, 2(1), 45-53. https://doi.org/10.37715/jp.v2i1.436
Sulistyari, Ikanita Novirina, and Yoestini. (2012). "Analysis of the influence of Brand Image, product quality, and Price on Buying Interest in Oriflame Products".
Wirayanthy, N., & Santoso, S. (2018). The Effect of Price, Brand Image and Quality on Purchase Intention of Private Label Products. JMD: Dewantara Journal of Management & Business Research, 1(2), 87-96. https://doi.org/10.26533/jmd.v1i2.231
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jonathan Ary Susanto, Rahman Amrullah Suwaidi
This work is licensed under a Creative Commons Attribution 4.0 International License.