The Role of Perceived Value in Mediating the Effect of Store Atmosphere and Service Quality on Repurchase Intention at OB.Second Outlets
DOI:
https://doi.org/10.55927/ijba.v5i6.15916Keywords:
Perceived, Atmosphere, Repurchase, Second OutletsAbstract
The purpose of this study is to examine how customers of OB.Second stores in Cirebon use perceived value to mediate the impact of store atmosphere and service quality on repurchase intention. The fierce rivalry in the thrifting sector and the significance of keeping clients through a satisfying shopping experience serve as the foundation for the research background. This study uses a quantitative methodology, collecting data from 300 respondents who have previously made purchases at OB.Second via a Google Form. SEM-PLS was used to analyze the data using SmartPLS software.The findings show that perceived value is positively and significantly impacted by store atmosphere and service quality. Furthermore, it has been demonstrated that repurchase intention is positively and significantly impacted by perceived value. Other findings show that the store atmosphere and service quality directly affect repurchase intention, but their impact intensifies when mediated by perceived value.The study concludes that enhancing the store's atmosphere and the quality of service can foster a positive perceived value among customers, thereby motivating them to make repeat purchases.
Downloads
References
Amanda Livia, Yanuar Ferra, & Devianto Dodi. (2019). Uji Validitas dan Reliabilitas Tingkat Partisipasi Politik Masyarakat Kota Padang. Jurnal Matematika UNAND, 8(1), 179–188.
Ayuni, I. (2024). PENGARUH HARGA DAN STORE ATMOSPHERE TERHADAP REPURCHASE INTENTION DI COFFEE SHOP KOPI OZ OUTLET SITEBA KOTA PADANG. 7(3), 74–82.
Bachtiar, I. H., Supiati, S., Gazali, G., Safrin, A., Ramli, A. H., & Mariam, S. (2023). Pelatihan Pencatatan Keuangan Usaha Dalam Rangka Pemberdayaan Pelaku Ekonomi Kreatif Di Desa Pabbentengang. Jurnal Pengabdian Masyarakat AbdiMas, 9(05). https://doi.org/10.47007/abd.v9i05.6729
Dewi, P., Amelia, R., Febrina, D., Kelana, J., & Tambunan, D. (2025). Service Quality and Customer Satisfaction in Ethnic Cuisine : Insights from a Nasi Kebuli Restaurant in Indonesia. 1(2), 42–54.
Erianto, R. A., & Mashariono. (2018). Pengaruh Store Atmosphere, Kualitas Produk, Harga Dan Word of Mouth Terhadap Keputusan Pembelian Pada Furore Coffee. Jurnal Ilmu Dan Riset Manajemen, 7(5), 1–18. https://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/1961/1967
Gafara, G. (2018). A Brief History Of Thrifting. https://www.ussfeed.com/a-brief-history-of-thrifting/
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25 (9th ed.). Badan Penerbit UNDIP.
Hardani, Helmina Andriani, J. U., Utami, E. F., Istiqomah, R. R., Fardani, R. A., Sukmana, D. J., & Auliya, N. H. (2020). Buku Metode Penelitian Kualitatif. In Revista Brasileira de Linguística Aplicada (Vol. 5, Issue 1).
Law, C. C. H., Zhang, Y., & Gow, J. (2022). Airline service quality, customer satisfaction, and repurchase Intention: Laotian air passengers’ perspective. Case Studies on Transport Policy, 10(2), 741–750. https://doi.org/10.1016/j.cstp.2022.02.002
Mukerjee, K. (2018). The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers: Investigating the mediating effect of loyalty. Journal of Financial Services Marketing, 23(1), 12–24. https://doi.org/10.1057/s41264-018-0039-8
Oktavia, D., & Noviana, I. (2023). The Effect of Product Quality and Customer Perceived Value on Repurchases with Intervening Satisfaction. Marketing and Business Strategy, 35–45.
Putri, I. A., Winarno, S. T., & Widayanti, S. (2024). THE INFLUENCE OF STORE ATMOSPHERE, SERVICE QUALITY, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION AT KEDAI DIMENSI KOPI TRAWAS. 260–267.
Setianingsih, W. E., Fadah, I., & Sudaryanto. (2023). Inovasi Layanan & Store Atmosphere (M. Suardi (ed.)). Azka Pustaka.
Singh, B. (2021). Predicting airline passengers’ loyalty using artificial neural network theory. Journal of Air Transport Management, 94(April 2020), 102080. https://doi.org/10.1016/j.jairtraman.2021.102080
Tsai, Y. H. (2017). Simplified structural modeling of loyalty acquisition based on the conceptual clustering model. Cluster Computing, 21(1), 879–892. https://doi.org/10.1007/s10586-017-0939-8
Vidyanata, D., Sunaryo. Hadiwidjojo, D. (2018). The Role of Brand Attitude and Brand Credibility as a Mediator of the Celebrity Endorsment Strategy to Generate Purchase Intention. Journal of Applied Management, 16(3), 402–411.
Vieira, V., Santini, F. O., & Araujo, C. F. (2018). A meta-analytic review of hedonic and utilitarian shopping values. Journal of Consumer Marketing, 35(4), 426–437. https://doi.org/10.1108/JCM-08-2016-1914
Wannalak Sosanuy, Supaprawat Siripipatthanakul, Wasutida Nurittamont, & Bordin Phayaphrom. (2021). Effect of electronic word of mouth (e-WOM) and perceived value on purchase intention during the COVID-19 pandemic: the case of ready-to-eat food. International Journal of Behavioral Analytics, 1(2)(10), 1–16. https://ssrn.com/abstract=3944079
Zunaidi, A. (2021). Manajemen Pemasaran dan Promosi Bisnis. Pola Pikir, Pengetahuan Dan Ketrampilan, 4(2), 157–178.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Robby Wahyu Al Ayubi, Aang Curatman, Jefry Romdonny
This work is licensed under a Creative Commons Attribution 4.0 International License.
