Analysis of Green Moral Obligation on Intention to Adopting Electric Vehicles (EV) with Openness to Changes and Self Enhancement as Moderating Variables
DOI:
https://doi.org/10.55927/eajmr.v2i12.6984Keywords:
Green Moral Obligation, Self Enhancement, Openness to Change Adoption IntentionAbstract
The purpose of this research is to predict and analyze the influence of Green Moral Obligation on consumers' intention to adopt EV (electric vehicle)s in Indonesia, with Self Enhancement and Openness to Change as moderating variables. The research subjects are driving consumers distributed across the entire territory of the Republic of Indonesia, with a sample size of 250 respondents distributed through online questionnaires using convenience sampling technique. The data analysis tool used SEM-PLS (SEM-Partial Least Squares). The results of this research indicate that the Green Moral Obligation variable has a significant impact on the intention to adopt electric vehicles, and the Self Enhancement and Openness to Change variables have been proven to positively moderate the relationship between Green Moral Obligation and the intention to adopt electric vehicles. This research is expected to be used for policy development in the automotive industry, as a reference for academics and researchers for further research or theory development.
References
Albayrak, T., Aksoy, Ş., & Caber, M. (2013). The effect of environmental concern and scepticism on green purchase behaviour. Marketing Intelligence and Planning, 31(1), 27–39. https://doi.org/10.1108/02634501311292902
Alvin. (t.t.). Pengaruh Green Percevied Value, Green Product Innovation, Green Self Identitiy, Brand Credibility Terhadap Green Purchase Intention Melalui Green Brand Equity Pada Produk Skin-Care Korea Di Indonesia.
Arnocky, S., Stroink, M., DeCicco, T. (2007). Self-construal predicts environmental concern, cooperation, and conservation, Journal of Environmental Psychology, 27(4), 255-264.
Asadi, S., Pourhashemi, S.O., Nilashi, M., Abdullah, R., Samad, S., Yadegaridehkordi, E., Aljojo, N., Razali, N.S., 2020. Investigating influence of green innovation on sustainability performance: A case on Malaysian hotel industry. Journal of cleaner production, 120860.
Bamberg, S. (2003). How does environmental concern influence specific environmentally related behaviors? A new answer to an old question. Dalam Journal of Environmental Psychology (Vol. 23). www.elsevier.com/locate/jep
Barbarossa Camilla., De Pelsmacker P, Moons Ingrid. 2017. Analysis Personal Values, Green Self-identity and Electric Car Adoption, Journal Ecological Economics, 140 (2017) 190–200
Bartels, J., Hoogendam, K. (2011). The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products, Journal of Brand Management, 18(9), 697-708.
Bastian Adhitama, O. (t.t.). Pengaruh Green Self-Identity Dan Aktivitas Pemasaran Media Sosial Terhadap Intensi Pembelian Sabun Ramah Lingkungan Jolav.
Buekers, J., Van Holderbeke, M., Bierkens, J., Panis, L.I., 2014. Health and environmental benefits related to electric vehicle introduction in EU countries. Transportation Research Part D: Transport and Environment 33, 26-38.
Chan, R.Y.K., Wong, Y.W., Leung, T.K.P. (2008). Applying ethical concepts to the study of “green” consumer behavior: an analysis of Chinese consumers‟ intentions to bring their own shopping bags, Journal of Business Ethics, 79, 469-481.
Ghasri, M., Ardeshiri, A., & Rashidi, T. (2019). Perception towards electric vehicles and the impact on consumers’ preference. Transportation Research Part D: Transport and Environment, 77, 271–291. https://doi.org/10.1016/j.trd.2019.11.003
Hair, J., Anderson, R., Black, B., & Babin, B. (2010). Multivariate Data Analysis. New York, McGraw-Hill.
Hair, J., Hult, G. T. M., Rigle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). SAGE Publication Inc.
Hansla, A., Gamble, A., Juliusson, A., Gärling, T. (2008). The relationships between awareness of consequences, environmental concern, and value orientations, Journal of Environmental Psychology, 28(1), 1-9.
Helenita, R. da S. T., Joseacute, A. G. da S., Edgard, M. M., & Marcos, G. (2013). The relationship between ecological knowledge, ecological concern, ecological affection, subjective norms and the green purchase behavior in Brazil. African Journal of Business Management, 7(34), 3297–3314. https://doi.org/10.5897/ajbm12.1270
Huang, X., Ge, J., 2019. Electric vehicle development in Beijing: An analysis of consumer purchase intention. Journal of cleaner production 216, 361-372. Journal Pre-proof
Hunt, S. D., Vitell, S. J. (2006). The general theory of marketing ethics: A revision and threquestions, Journal of Macromarketing, 26(2), 143-153.
Jansson J. (2011). Consumer eco-innovation adoption: assessing attitudinal factors and perceived product characteristics, Business Strategy and the Environment, 20, 192-210.
Jansson J., Marell A., Nordlund A. (2011). Green consumer behaviour: determinants of curtailment and eco-innovation adoption, Journal of Consumer Marketing, 27(4), 358370.
Ju, Y., Ju, D., Gonzalez, E.D.S., Giannakis, M., Wang, A., 2019. Study of site selection of electric vehicle charging station based on extended GRP method under picture fuzzy environment. Computers & Industrial Engineering 135, 1271-1285.
Liu, Y., Ouyang, Z., Cheng, P., 2019. Predicting consumers’ adoption of electric vehicles during the city smog crisis: An application of the protective action decision model. Journal of Environmental Psychology 64, 30-38. Journal Pre-proof.
Moons, I., De Pelsmacker, P., 2012. Emotions as determinants of electric car usage intention. Journal of Marketing Management 28(3-4), 195-237.
Oliver, J. D., Lee, S. H. (2010). Hybrid car purchase intentions: a cross-cultural analysisJournal of Consumer Marketing, 27(2), 96-103.
Peloza, J., White, K., Shang, J. (2013). Good and guilt-free: the role of self-accountability in influencing preferences for products with ethical attributes, Journal of Marketing, 77(1), 104-119.
Rezvani, Z., Jansson, J., & Bodin, J. (2015). Advances in consumer electric vehicle adoption research: A review and research agenda. Transportation Research Part D: Transport and Environment, 34, 122–136. https://doi.org/10.1016/j.trd.2014.10.010
Rise, J., Sheeran, P., Hukkelberg, S. (2010). The role of self‐identity in the theory of planned behavior: A meta‐analysis, Journal of Applied Social Psychology, 40(5), 1085-1105.
Ruslim, T. S., Kartika, Y., & Hapsari, C. G. (2022). Effect Of Environmental Concern, Attitude, Subjective Norms, Perceived Behavioral Control And Availability On Purchase Of Green Skincare Products With Intention To Purchase As A Mediation Variable. Journal Ilmiah Manajemen Dan Bisnis, 8(1), 120–137.
Sang, Y.-N., Bekhet, H.A., 2015. Modelling electric vehicle usage intentions: an empirica Journal Pre-proof study in Malaysia. Journal of Cleaner Production 92, 75-83.
Schwartz, S.H. (1992). Universals in the content and structure of values: Theoreticadvances and empirical tests in 20 countries. In: M. Zanna (Ed.), Advances experimental social psychology. Orlando, FL: Academic Press, 1-65.
Sekaran, U. (2003). Research methods for business: a skill-building approach (4th edition). New York, McGraw-Hill.
Skippon, S., Garwood, M. (2011). Responses to battery electric vehicles: UK consumer attitudes and attributions of symbolic meaning following direct experience to reduce psychological distance, Transportation Research Part D: Transport and Environment, 16(7), 525-531.
Stets, J.E., Burke, P.J. (2003). A sociological approach to self and identity. In: M. Leary and J. Tangney, J. (Eds.): Handbook of Self and Identity, Guilford Press, 128-152.
Tu, J.-C., Yang, C., 2019. Key Factors Influencing Consumers’ Purchase of Electric Vehicles. Sustainability 11(14), 3863. Journal Pre-proof
Tung, T., Koenig, H. F., & Chen, H. L. (2017). Effects of green self-identity and cognitive and affective involvement on patronage intention in eco-friendly apparel consumption: A gender comparison. Sustainability (Switzerland), 9(11). https://doi.org/10.3390/su9111977
Vermeir, I., Verbeke, W. (2008). Sustainable food consumption among young adults in Belgium: Theory of Planned Behaviour and the role of confidence and values, Ecological Economics, 64 (3), 542-553.
Wu, J., Liao, H., Wang, J.-W., Chen, T., 2019. The role of environmental concern in the public acceptance of autonomous electric vehicles: A survey from China. Transportation Research Part F: Traffic Psychology and Behaviour 60, 37-46.
Xu, Y., Zhang, W., Bao, H., Zhang, S., Xiang, Y., 2019. A SEM–Neural Network Approach to Predict Customers’ Intention to Purchase Battery Electric Vehicles in China’s Zhejiang Province. Sustainability 11(11), 3164.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Sugeng Purwanto, Hesty Prima Rini
This work is licensed under a Creative Commons Attribution 4.0 International License.
.png)
