The Consumer Hotel Selection Factors Analysis

Milawati Milawati; Diyan Putranto; Adi Sopyan; Anindita  Gayatri; Barliani Dewi  Setyawati

doi:10.55927/eajmr.v2i8.5707

Authors

Milawati Management, Saint Marry Collage, Jakarta
Diyan Putranto Hotel and Tourism Department, Saint Marry Collage, Jakarta
Adi Sopyan Hotel and Tourism Department, Saint Marry Collage, Jakarta
Anindita Gayatri Hotel and Tourism Department, Saint Marry Collage, Jakarta
Barliani Dewi Setyawati Hotel and Tourism Department, Saint Marry Collage, Jakarta

DOI:

https://doi.org/10.55927/eajmr.v2i8.5707

Keywords:

Service Quality, Trust, Facilities, Selection Decision

Abstract

This study's objective is to investigate the role that factors such as service quality, trustworthiness, and amenities play in determining which guests choose to stay at Hotel XYZ in Jakarta. The research sample was comprised of 215 individuals who were chosen using the process of accidental sampling. The data analysis was carried out with the assistance of SPSS version 25's statistical analysis software, and it made use of both multiple regression and hypothesis testing. The findings of the research indicate that the quality of customer service, level of trust, and amenities offered at a hotel all have a significant impact on the decision-making process involved in selecting a guest room, with individual significance levels ranging from 0.000 to 0.05. In the f-test study, all three of these variables were found to have a significant influence on the decision-making process for selecting a guest hotel simultaneously.

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