Analysis of Customer Relationship Management at Animation Studio - PT Jiwa Muda Cipta Indonesia in Yogyakarta

Haryagung Nugroho Yogyasworo; Rila Setyaningsih; Chandra Setya Bintara

doi:10.55927/ijba.v4i4.10884

Authors

Haryagung Nugroho Yogyasworo Universitas Mercu Buana
Rila Setyaningsih Universitas Mercu Buana
Chandra Setya Bintara Universitas Mercu Buana

DOI:

https://doi.org/10.55927/ijba.v4i4.10884

Keywords:

Animation, CRM, Customer Relations

Abstract

The role and function of Public Relations (PR) in carrying out tasks in the marketing sector of a digital service company, namely Animation Studio. Nowadays, managing relationships with customers is more familiarly known as Customer Relationship Management (CRM). In CRM management, a series of flows have been arranged as mentioned by Buttle, namely analysis, resource development and implementation. The data obtained in this research is the result of observation, documentation and interviews with Marketing and CEO while carrying out research at the Animation Studio. It was found that analyzes covering portfolio and customer intimacy had been run on a strong basis and implemented quite well. Likewise, the development of resources that have been designed by the CEO to develop the network and add value propositions has been carried out systematically according to procedures. As for the implementation of CRM in Animation Studio, although it is quite good, it still needs to be developed further in terms of the process to further perfect CRM within the company.

Downloads

Download data is not yet available.

References

Alfansyur, A., & Mariyani, M. (2020). Seni mengelola data: Penerapan triangulasi teknik, sumber dan waktu pada penelitian pendidikan sosial. Historis: Jurnal Kajian, Penelitian Dan Pengembangan Pendidikan Sejarah, 5(2), 146–150.

Atmaja, H. E., & Novitaningtyas, I. (2021). Analisis Aspek Pemasaran UMKM di Masa Resesi Global Dampak dari Pandemi Covid-19. Jurnal Ilmiah Poli Bisnis, 1–11.

Cutlip, S. M. (1962). Effective public relations. Pearson Education India.

Farida, N. (2014). Metode penelitian kualitatif dalam penelitian pendidikan bahasa. Solo: Cakra Books, 1(1).

Fauzi, A., & Harli, E. (2017). Peningkatan Kualitas Pelayanan Melalui CRM dengan Metode RAD. Jurnal RESTI (Rekayasa Sistem Dan Teknologi Informasi), 1(1), 76–81.

Gora, R., & S Sos, M. M. (2019). Riset kualitatif public relations. Jakad Media Publishing.

Guntar, E. L., Moon, Y. J., & Iku, P. F. (2023). MENINGKATKAN MINAT BACA PADA ANAK-ANAK KAMPUNG KA SAMA DENGAN LITERASI MEMBACA DONGENG. SULUH PENDIDIKAN: Jurnal Ilmu-Ilmu Pendidikan, 21(2), 154–164.

Iskandar, I., Mahanka, R., Trijumansyah, A., & Yunita, N. (2019). Upaya Meningkatkan Loyalitas Pelanggan Melalui Customer Relationship Management (Studi Kasus Pada Point Media Sejahtera). Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat, 2(1), 80–88.

Mubarok, A., & Tjahjadi, D. S. (2019). Pemodelan Arsitektur Enterprise Sistem Informasi Customer Relationship Management Menggunakan Enterprise Unified Process. ILKOM Jurnal Ilmiah, 11(3), 231–240.

Nasution, I. A. (2019). Peranan Public Relations Dalam Meningkatkan Pelayanan Informasi Hotel Garuda Plaza. Warta Dharmawangsa, 13(3).

Rahastine, M. P. (2021). Analisa Peranan dan Fungsi Public Relation Baitulmaal Munzalan Indonesia Dalam Publikasi Gerakan Infaq Beras Jakarta. Jurnal Khatulistiwa Informatika, 12(1), 85–90.

Silviani, I. (2020). Public relations sebagai solusi Komunikasi Krisis. Scopindo Media Pustaka.

Sulistyo, I. T., & Zaman, A. N. (2024). POLITIK LINGKUNGAN: IMPLEMENTASI KEBIJAKAN PEMERINTAH PROVINSI DKI JAKARTA DALAM MENANGANI RUANG TERBUKA HIJAU (RTH) TAHUN (2017–2022). Kultura: Jurnal Ilmu Hukum, Sosial, Dan Humaniora, 2(4), 107–117.

Syahputro, S. B., Anshari, A., Nadia, D. S., Fardiansyah, M., &

Kusumawardhani, T. D. (2024). Membangun CRM (Customer Relationship Management) Pada Jumpstart Coffee Shop. Jurnal Adijaya Multidisplin, 1(06), 1248–1255.

Syakila, R. N., & Ardhoyo, N. A. W. (2021). Penerapan Customer Relationship Management pada Crematology Coffee Roasters Saat Pandemi Covid-19. Jurnal Cyber PR, 1(1), 1–10.

Ulfia, Y. N., Puspitaningsih, F. I., & Kristanto, F. P. (2023). Implementasi Customer Relationship Management (Crm) di Industri Kecil Menengah (Ikm) Furnitur Menggunakan Microsoft Excel dan Visual Basic For Application (VBA). JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(2), 363–375.

Voutama, A. (2022). Sistem Antrian Cucian Mobil Berbasis Website Menggunakan Konsep CRM dan Penerapan UML. Komputika: Jurnal Sistem Komputer, 11(1), 102–111.