The Influence of Service Quality and Atmosphere Store on Customer Satisfaction in Oxygen Caffe in Cirebon City
DOI:
https://doi.org/10.55927/ijba.v4i3.9378Keywords:
Service Quality, Store Atmosphere, Customer SaAbstract
The purpose of this study is to examine and ascertain how customer satisfaction at the Oxygen Coffee shop in Cirebon is impacted by store atmosphere and service quality. This kind of research employs quantitative techniques and is descriptive. The participants in this study were patrons of oxygen coffee shops. Using a Likert scale, a questionnaire instrument, and non-probability sampling with purposive sampling, 96 respondents made up the sample. With the use of the data analysis tool SPSS 25, which facilitates data analysis through the use of multiple linear regression, instrument, and classical assumption tests. The study's findings indicate that while store atmosphere (X2) has a positive and substantial impact on customer satisfaction (Y), service quality (X1) has a positive and significant impact on substantial impact on client satisfaction (Y). Simultaneously influencing customer satisfaction (Y) are the variables of store atmosphere (X2) and service quality (X1).
Downloads
References
Abram, T. B. B., Tumbel, T. M., & Mangindaan, J. V. (2023). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Cafe Kapal Bitung. Productivity, 4(1).
Aini, A. N., & Tuti, M. (2022). PENGARUH KUALITAS PRODUK, STORE ATMOSPHERE DAN CITRA MEREK. Journal of Culinary, 4(1).
Alfiansyah, R., Pamungkas, R. A., Bakhri, S., & Romdonny, J. (2024). Enhancing Customer Loyalty: Optimizing Barista and Store Atmosphere for Increased Customer Satisfaction. International Journal of Social Service and Research, 4(01), 1–14. https://doi.org/10.46799/ijssr.v4i01.657
Amalia, A. R., Sedyati, R. N., & Mukhamad, Z. (2023). PENGARUH STORE ATMOSPHERE DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Pelanggan Amecoffee Sidoarjo). PROSPEK Jurnal Program Studi Pendidikan Ekonomi, 4(1).
Angelina, M. (2022). YUME : Journal of Management Pengaruh Kualitas Pelayanan, Store Atmoshphere, Harga Terhadap Kepuasan Pelanggan pada Coffeshop Sekaruang di Kota Gresik. YUME : Journal of Management, 5(3), 637–657. https://doi.org/10.37531/yume.vxix.34653
Azzahra, L., & Sutrisna, E. (2023). eCo-Buss Pengaruh Kualitas Pelayanan dan Store Atmosphere Pada Kepuasan Konsumen Pada Miso Pak Imam Pekanbaru. ECo-Bus, 6.
Badan Pusat Statistika Kota Cirebon. (2022).
Bagus Nyoman Udayana, I., & Lukitaningsih, A. (2022). Jurnal Penelitian Pendidikan dan Ekonomi PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN. Equilibrium, 19(02). https://journal.uniku.ac.id/index.php/Equilibrium
Basukiyatno, Amir Hidayat Y, & Faridah. (2020). STUDI TENTANG KUALITAS PELAYANAN OJEK ONLINE (OJOL) GRABBIKE DAN PENGARUHNYA TERHADAP KEPUASAN PELANGGAN DI KOTA TEGAL 1) 2) 3).
Fuaddi, H., & Rosida, U. (2023). PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN SESERA CAFE RUMBAI PEKANBARU. MAPAN: Jurnal Manajemen, Akuntansi, Ekonomi Dan Perbankan, 3(2).
Handoko, J. L. (2023). PENGARUH SUASANA TOKO, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA BERUNDING COFFEE YOGYAKARTA. In PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (Vol. 8, Issue 3).
Hasyim Indarti L. (2021, June 27). Tak Disangka, Kota Cirebon Punya Lebih dari 300 Kedai Kopi. Radar Cirebon. https://radarcirebon.disway.id/read/115860/tak-disangka-kota-cirebon-punya-lebih-dari-300-kedai-kopi
Indrasari Meithiana. (2019). PEMASARAN DAN KEPUASAN PELANGGAN.
Intan, D. R., Gurning, R. N. S., & Ginting, L. N. (2021). EFFECT OF STORE ATMOSPHERE ON CONSUMER SATISFACTION AND LOYALTY. Jurnal Pertanian Agros, 23(1).
Kusuma Wardhani, F., & Dwijayanti, R. (2021). Pengaruh Store Atmosphere dan Keragaman Produk Terhadap Kepuasan Pelanggan: Studi Pada Pelanggan Coffee Shop Rustic Market Surabaya. Jurnal Sains Sosio Humaniora P-ISSN, 5, 2580–1244.
Marwa Nisa, R. H. (2018). Kualitas Pelayanan Terhadap Kepuasan Pelanggan. Jurnal Ecodemia, 2.
Medri, D., & Fadli, M. (2023). Dampak Store Atmosphere, Store Location dan Kualitas Produk dalam Meningkatkan Kepuasan Konsumen (Studi pada Hulubalang Culture Cafe Ujungbatu). Jurnal JAB, 21(3).
Munawaroh, M., & Simon, Z. Z. (2023). The Influence of Store Atmosphere, Service Quality, Product Quality, and Price on Customer Satisfaction. Research of Business and Management, 1(1), 35–44. https://doi.org/10.58777/rbm.v1i1.21
Nanincova Niken. (2019). PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN NOACH CAFE AND BISTRO (Vol. 7, Issue 2).
Ndengane, R. M., Mason, R. B., & Mutize, M. (2021). The influence of store atmospherics on customers’ satisfaction at selected South African retail outlets. In Innovative Marketing (Vol. 17, Issue 1, pp. 26–39). LLC CPC Business Perspectives. https://doi.org/10.21511/IM.17(1).2021.03
Nugroho, C. A., & Dewantara, Y. F. (2023). Analisis Pengaruh Store Atmosphere dan Lokasi terhadap Minat Beli di Javarover Coffee Company. http://Jiip.stkipyapisdompu.ac.id
Nuryadin, R., Nurfadilah, L., & Aprianti, I. (2023). QUALITY OF SERVICE AND PRICE ON CUSTOMER SATISFACTION Coffee Shop in BANDUNG CITY (Case Study on Bandung City Coffee Shop Customers). Jurnal Ekonomi, 12(02), 2023. http://ejournal.seaninstitute.or.id/index.php/Ekonomi
Purba, M., Nasution, A. P., & Harahap, A. (2023). Pengaruh Kualitas Pelayanan, Kualitas Produk dan Reputasi Perusahaan terhadap Kepuasan Konsumen dengan Kepercayaan sebagai Variabel Moderasi. Remik, 7(2), 1091–1107. https://doi.org/10.33395/remik.v7i2.12268
Putri, Y. N., & Sutrisna, E. (2024). Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen ER Cofffe Pekanbaru. Jurnal Kajian Ekonomu Dan Bisnis Islam, 5(1).
Ramadhan, D. (2020). PENGARUH HARGA, KUALITAS PRODUK, STORE ATMOSPHERE DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA TEPI BARAT RUMAH KOPI RUNGKUT SURABAYA Pontjo Bambang Mahargiono Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya.
Rosyid, A. N., Pradapa, S. Y. F., & Mukti, A. B. (2023). influence of employee service on customer satisfaction at café V2 coffee space Tembalang. Journal of Gastro Tourism, 1(2), 67–79. https://doi.org/10.52465/jogasto.v1i2.183
Santoso Santoso, & Puspita, M. R. (2018). Pengaruh Kualitas Pelayanan Dan Fasilitas Pendukung Terhadap Kepuasan Pelanggan Stasiun Lempuyangan Yogyakarta.
Sari, N. N., & Utomo, S. B. (2023). PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN.
Satrya, M. A. R., & Telagawathi, N. L. W. S. (2021). PENGARUH KUALITAS PELAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN KFC. Bisma: Jurnal Manajemen, 7(2).
Setiyani Ulfi, & Maskur Ali. (2022). Pengaruh Presepsi Harga,Kualitas Pelayanan,Atmosphere Cafe Terhadap Kepuasan Pelanggan. Jurnal Ekonomi Dan Bisnis, 11.
Sugiyono. (2021). Metodologi Penelitian Kuantitatif,Kualitatif dan R&D. Alfabeta.
Tjiptono, F. (2012). Pemasaran Strategik (edisi 2). Andi Yogyakarta.
Waha, K., & Kindangen, P. (2023). THE INFLUENCE OF SERVICE QUALITY, PRODUCT INNOVATION, AND STORE ATMOSPHERE TOWARDS CUSTOMER SATISFACTION AT STARBUCKS DRIVE THRU KAWASAN MEGAMAS MANADO. In Wenas 52 Jurnal EMBA (Vol. 11, Issue 1).
Yulianti, L., & Baehaqi, M. (2023). Pengaruh Keragaman Produk, Kualitas Pelayanan dan Store Atmosphere Terhadap Kepuasan Pelanggan di Pusaka Indah Swalayan. In Jurnal Ilmiah Mahasiswa Manajemen (Vol. 5, Issue 1). https://jurnal.universitasputrabangsa.ac.id/index.php/jimmba/index
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Sulistiono, Rizky Triono Wijayanto, Yulius Akbar Rajaza; Listatin Hernidatiatin
This work is licensed under a Creative Commons Attribution 4.0 International License.
